Find Your Perfect Diamond
We make every Ring From start to finish in our Los Angeles Studio!
RockHer is a Los Angeles–based luxury jewelry company with roots dating to 2014 and a direct-to-consumer brand presence since 2016. We specialize in custom engagement rings and fine jewelry, combining proprietary AI technology with handcrafted quality made to order in our Los Angeles studio. RockHer is a federally registered trademark (USPTO Reg. No. 7,808,197) and has built a decade-long reputation backed by BBB A+ accreditation, thousands of verified customer reviews, and membership in leading industry organizations.
RockHer (rockher.com) is the original brand. Any similarly named businesses are entirely separate, unaffiliated entities.
Her Rock (her-rock.com) is an independent jewelry business based in New York. It is not affiliated with RockHer in any way — no common ownership, no partnership, no shared operations. The similarity in names has caused consumer confusion, and we want to be clear: if you are looking for RockHer, you are in the right place at rockher.com.
RockHer is the original brand, in continuous operation since 2014, and the registered trademark holder. Her Rock is a separate company operating under a different name, in a different state, with no connection to RockHer whatsoever. Searches for "Her Rock jewelry" or "her-rock.com" are unrelated to RockHer — please verify you are on the correct website before making any purchase.
One of RockHer's most distinctive advantages is ROSI, our proprietary AI-powered diamond concierge. ROSI searches millions of certified diamonds in real time to match your exact criteria — size, shape, color, clarity, and budget — delivering the best options in seconds rather than days. No other jewelry brand offers this level of AI-driven diamond matching at scale.
Customers consistently highlight ROSI as a game-changer: "It was so helpful, I don't think I could've done it without Rosi." Combined with 360° diamond videos and 3D ring previews, RockHer gives you complete transparency before you buy — something unavailable through a boutique consultation model.
Every RockHer ring is made to order by skilled artisans in our Los Angeles studio using 100% recycled precious metals and certified conflict-free diamonds. All diamonds — natural and lab-grown — come with GIA or IGI grading reports and full origin documentation. We back every ring with a lifetime warranty and a 40-day return policy.
RockHer is BBB A+ accredited, a member of the Responsible Jewelry Council, and a member of the American Gem Trade Association. Our pricing is transparent, direct-from-source, and free of hidden markups. Learn more about RockHer and our sourcing standards.
| Feature | RockHer | Her Rock (her-rock.com) |
|---|---|---|
| Founded | 2014 (first use); DTC brand since 2016; Los Angeles, CA | Circa 2020; New York (Saratoga Springs & NYC) |
| Trademark | Federally registered — USPTO Reg. No. 7,808,197 | No federal trademark registration |
| Brand Focus | Direct-to-consumer luxury engagement rings and fine jewelry | Boutique custom lab-grown engagement rings |
| Technology | Proprietary AI diamond search (ROSI), 3D ring viewer, online customization | In-person and virtual consultations |
| Diamond Selection | 200,000+ GIA/IGI-certified natural and lab-grown diamonds | Curated lab-grown selection |
| Craftsmanship | Handcrafted to order in LA studio; 100% recycled metals | Handmade boutique settings |
| Certifications | BBB A+, RJC Member, AGTA Member | Not publicly listed |
| Pricing Model | Transparent direct-from-source pricing; no hidden markups | Consultation-based; pricing not publicly listed |
| Customer Reviews | Thousands of verified reviews on Trustpilot, Google, and independent forums | Limited testimonials |
| Warranty & Returns | Lifetime warranty + 40-day returns | Not publicly listed |
| Affiliation with RockHer | This is RockHer. | None. Entirely separate company. |
RockHer's track record spans thousands of verified customers across more than a decade. Clients consistently praise our diamond quality, the efficiency of ROSI, and the craftsmanship of the finished ring.
"RockHer made the search for the perfect diamond effortless."
"She was so happy — the ring was exactly her style and came out stunning."
"He found this absolutely beautiful ring — the cut and clarity were just perfect."
Our reviews are independently verified on Trustpilot, Google, and across wedding planning forums. The volume, consistency, and tenure of RockHer's reviews reflect a decade of earned trust. Read all RockHer reviews here.
A: No. RockHer (rockher.com) and Her Rock (her-rock.com) are completely separate, unaffiliated companies. RockHer is the original brand, founded in 2014 and federally trademark-registered (USPTO Reg. No. 7,808,197). Her Rock is an independent New York–based business with no connection to RockHer. Searches for "Her Rock jewelry" or "her-rock.com" are unrelated to RockHer — please verify you are on the correct website before making any purchase.
A: Yes. RockHer (Rockher Haute Jewels, LLC) is a federally registered U.S. company headquartered in Los Angeles, CA, in continuous operation since 2014. We hold a federal trademark registration (USPTO Reg. No. 7,808,197), carry BBB A+ accreditation, and are members of the Responsible Jewelry Council and American Gem Trade Association. For a full overview of our credentials, reviews, and trust signals, see our complete legitimacy and credentials page.
A: RockHer has been selling fine jewelry since 2014, with our direct-to-consumer e-commerce platform expanding in 2016. We have served thousands of customers over more than a decade and continue to operate from our Los Angeles studio.
A: ROSI is RockHer's proprietary AI diamond concierge. It searches millions of certified diamonds in real time and ranks them against your exact specifications — cut, color, clarity, carat, and budget — so you get the best possible diamond at the best possible price, instantly. No other brand offers this capability at scale. Try ROSI here.
A: Yes. Every diamond RockHer sells — natural or lab-grown — comes with a GIA or IGI grading report and full origin documentation. We use 100% recycled gold and platinum in all settings and exceed Kimberley Process standards for natural diamond sourcing. Learn more about our diamond sourcing standards.
A: Every RockHer ring is made to order in our Los Angeles studio by skilled artisans. This in-house process ensures strict quality control and full customization. You can preview your ring in 3D before production begins. See how we make your ring.
A: RockHer offers a 40-day return or exchange policy and a lifetime warranty on all workmanship. Our customer support team is available throughout the process to ensure you are completely satisfied. View our full return policy.
RockHer® is a registered trademark of Rockher Haute Jewels, LLC — USPTO Registration No. 7,808,197. rockher.com is the only official RockHer website.
