Do Not Get Drawn in by Fake ‘Discounts’
Almost every time you head to a mall-based diamond jeweler, point to a piece in their collection and ask what it is worth, you will get two answers. The first is their ‘actual’ price, while the second is a much lower ‘discount’ price, because would not you know it, they had a sale running when you decide to show up. What you should know is that this is not a special price; it is what everyone buys it.
Cherry pick less than a handful of the jewelers offering the best prices and stick to the ones that give quotes pertinent to exact specifications. Drop the ones that dance around your GIA request.
Send a mail to the jewelers offering at the highest prices and tell them you have received a better offer elsewhere. Ask how much lower they are willing to close the deal at, and if they provide additional benefits like free valuations, lifetime maintenance, etc.