We caught up with our friends at RockHer, the first-ever artificial intelligence-driven bespoke luxury engagement ring site and direct-to-consumer brand with the world’s first diamond search engine (pretty intense, right?), and they really magnified the reasons why getting a diamond that’s not just “right,” but “right for you” is so important. ... The coolest part of their whole business is what they do with a little thing they call ROSI. They’ve come up with the world’s first digital diamond expert / gemologist, who is ONLY there to make sure you find the best diamond for your partner. It starts with an algorithm, gets enhanced through IBM’s Watson artificial intelligence, and results in a killer new shopping experience. For real, engagement ring and diamond buying as we know it will never be the same.

If You’re Doing Diamonds You’ll Have to Reach Out to RockHer