RockHer on Forbes.com

AI Is No Longer A Diamond In The Rough For Small Businesses

Forbes November 27, 2017

RockHer has been featured in a Forbes article that covers the ways small businesses are using AI to improve the experiences of their customers.

“The technology [of ROSI] gives the consumer access to inventory they would never have the opportunity to consider in a retail store or even another online jewelry site, as it pulls its data from a wholesale database of currently available GIA-certified diamonds. And while a human gemologist couldn’t match Rosi, it is the human intelligence in the company founders’ decades of experience in the diamond industry that programmed her to consider more than 30 different variables for a diamond, far beyond the typical 4Cs that consumers have come to expect.”

Read the full article on Forbes.

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